The Old Rush: Marketing for Gold in the Age of Aging
Guilaine Jean-Pierre | May 1, 2014
Title: Contributor
Topic category: YouTube Marketing

The Age of Aging will be the most powerful economic and cultural force since the original Baby Boom. The Old Rush puts it into historical context and provides a roadmap to success for brands with vision and courage; says Peter B. Robinson—former Executive Vice President of Global Marketing, Burger King Corporation

The primary goal of this book is to create awareness of global aging and the opportunity for the smart marketers who act first to realize significant gains. Awareness of this opportunity in turn benefits the welfare of BoomAgers, and if the collective we can create more jobs and more opportunities for good people, than that's surely a good thing. To be clear, the writing of this book has never been about selling a lot of books – the author simply believes very passionately in the importance of improving Marketing's respect for the aging consumer, who he believes is simultaneously the most valuable and most under-valued consumer in the global marketplace.

To Purchase select the link below:

The Old Rush: Marketing for Gold in the Age of Aging

Tags: Age of Aging, Baby Boomers, Peter B. Robinson, The Old Rush, Peter Hubbell, BoomAgers.
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